Spearhead the overarching B2B marketing roadmap and ensure close synergy with executive leadership, sales, product, and engineering teams
Oversee and allocate the departmental marketing budget to secure optimal return on investment while presenting quarterly OKRs and performance updates to the CEO
Steer external agency relationships across graphic design, web development, video production, public relations, and paid performance marketing
Build, orchestrate, and optimize autonomous artificial intelligence agents and automated workflows to accelerate technical content generation, competitive research, and campaign deployment
Translate sophisticated industrial software functionalities into distinct value propositions, packaging options, and persuasive sales battlecards
Design and execute end-to-end Account-Based Marketing strategies targeting high-value enterprise accounts and sector trade events
Oversee targeted LinkedIn Ads campaigns across top-of-funnel acquisition and retargeting tiers to deliver qualified opportunities
Supervise lead tracking and lifecycle progression in Salesforce from initial capture to sales-qualified status alongside the commercial group
Guide the technical content and go-to-market editorial plan through customer case studies, commercial brochures, interactive one-pagers, webinars, and executive LinkedIn visibility
Coordinate corporate participation in international industry trade fairs and summits, managing stand operations, keynote presentations, and qualified post-event follow-ups
Evaluate user engagement and funnel efficiency using Google Analytics and Hotjar to implement ongoing conversion rate improvements
