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Senior Lifecycle Marketing Strategist (Onboarding) w/ Advanced level of English

Local:
Barcelona
Línguas:
Advanced level of English
Setor:
Marketing
Become part of a fast-growing SaaS company that produces millions of forms every month for well-known, international clients. The most important interaction on the web is the exchange of information between a brand and its audience. And that exchange usually happens through online forms. We believe that even a utility like online forms should be remarkable. Our customers say they get more answers from their audience and even the occasional compliment. They make every interaction count!

Principais Responsabilidades

  • Lead the strategy, execution, measurement, and reporting for all customer onboarding lifecycle marketing programs and activities. Your primary focus will be to onboard and reduce the time to value for our customers.
  • Work closely with analytics teams and drawing from the predictive churn model, you will identify actionable insights to create an onboarding journey specific to the needs of each customer segment, continually improving CRM efforts.
  • You will work closely with other Lifecycle experts within Typeform to create and maintain an email/in-app strategy (cadence, promotions, content, etc.) and calendar that aligns with other lifecycle programs.
  • Lead and effectively coordinate onboarding programs end-to-end, in collaboration with copywriters, content writers, and designers, among others.
  • Develop a deep understanding of our customers. Identify their business objectives, challenges, and the value they get from our product.
  • Develop innovative ways to communicate with customers across email, social, on device, mobile, push notifications, direct mail, and more.
  • Monitor, analyze, and report on campaign performance across all channels to understand the effectiveness of strategies and tactics for improving key engagement and activation metrics.

Competências-chave / experiência

  • 5+ years of experience within lifecycle programs, primarily with an Onboarding/Retention focus.
  • Solid working experience with CRMs.
  • Experience in building programs from the bottom up quickly and with little previous framework.
  • Have solid, up-to-date knowledge of email CSS & HTML, you're fully capable of building and testing emails and never miss the small details.
  • Strong experience in planning, launching, testing, and optimizing campaigns across the customer lifecycle and within multiple channels such as email, in-app, mobile, push etc.
  • Data-driven mindset, you think in terms of LTV, ROI and your impact on the bottom line of the business.
  • Strong track record of developing and maintaining highly collaborative cross-functional relationships and a demonstrated ability to manage cross-functional projects.

O que se oferece?

  • A competitive salary 
  • Two offices - HQ and The Beach House 
  • Catered Lunch
  • Fresh Fruits
  • Barception 
  • An international, diverse, modern and creative environment 

O que é que pode aprender?

  • Always be up-to-date with the newest marketing strategies 
  • Be a part of an international team in a fast-paced, quickly evolving tech start-up environment 

Steps

  • Step 1: a first call with our Recruiter
  • Step 2: Cultural interview
  • Step 3: Case Study
  • Step 4: Team interview
  • Step 5: Interview with Hiring Manager / VP Customer Success

Não hesite! Fale com o nosso recruiter!

Cecilia Bengtsson:
Recruitment Consultant

Línguas:
Danish - Swedish - English - Spanish
+34 931 222 232
Quer saber mais sobre a Cecilia? Clique aqui!

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