Country Lead with Spanish and English

This role is primarily an 80% Sales and Business Development function, demanding a high-energy, proactive approach to market launch and growth.

• Pioneer Sales & Market Penetration: Drive aggressive B2B sales in the Spanish market, primarily targeting HR decision-makers within office-based companies with 100+ employees in Barcelona and, subsequently, Madrid.

• End-to-End Brand Launch: Own the successful launch of the new trademark, brand identity, and web presence, ensuring its positive reception and rapid adoption in the local market.

• Operational Oversight: Oversee the initial establishment and running of the Barcelona-based operations, including the negotiation of office space, warehouse facilities (especially the cold-chain logistics), and last-mile delivery.

• Strategic Marketing & Events: Plan and execute local sales and marketing events, and coordinate with the international team on brand development, influencer engagement (nutritionists/health institutions), and digital channel strategy.

• Customer & Product Feedback Loop: Act as the local expert, gathering crucial market feedback on product line, packaging, and pricing to ensure the offering remains flexible and competitive.

• Vendor & Supplier Intelligence (Ongoing): Maintain an ongoing overview of local ingredient costs and suppliers, providing feedback to the HQ procurement team to optimize product quality and cost-effectiveness.

• Drive Key KPIs: Quickly achieve the initial benchmark of 100 daily deliveries/packages (approximately 10-30 client offices) and set the path toward the €10 million sales goal.