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Senior Lifecycle Marketing Strategist (Retention) w/ Advanced level of English

Location:
Barcelona
Key languages:
Advanced level of English
Sector:
Marketing
Become part of a fast-growing SaaS company that produces millions of forms every month for well-known, international clients. The most important interaction on the web is the exchange of information between a brand and its audience. And that exchange usually happens through online forms. We believe that even a utility like online forms should be remarkable. Our customers say they get more answers from their audience and even the occasional compliment. They make every interaction count!

Main Responsibilities

  • Lead the strategy, execution, measurement, and reporting for all lifecycle marketing programs and activities focused on retaining and growing our customer base, including sustained usage, expansion and advocacy programs.
  • Work closely with analytics teams to identify the key drivers of engagement and the moment that matter for each customer segment, identifying actionable insights to continually improve CRM efforts.
  • Work closely with other Lifecycle teams to create and maintain an email/in-app strategy (cadence, promotions, content, etc.) and calendar that aligns with other lifecycle programs.
  • Lead and effectively coordinate retention programs end-to-end, in collaboration with copywriters, content writers, and designers, among others.
  • Drive optimization and experimentation efforts in lifecycle. Run A/B tests and iterative improvements that impact KPIs and positively improve customer experience and engagement.
  • Develop a deep understanding of our customers. Identify their business objectives, challenges, and the value they get and could get from our product. You will identify opportunities for cross-discovery, new feature adoption, and expansion to higher plans, focusing on providing value to our customers in a tailored fashion.
  • Develop innovative ways to communicate with customers across email, social, on device, mobile, push notifications, direct mail, and more.
  • Monitor, analyze, and report on campaign performance across all channels to understand the effectiveness of strategies and tactics for improving key engagement and retention metrics.

Core Skills/experience

  • 3+ years of experience within lifecycle programs, primarily with a Retention focus.
  • Solid working experience with CRMs
  • Experience in building programs from the bottom up quickly and with little previous framework.
  • Have solid, up-to-date knowledge of email CSS & HTML, you're fully capable of building and testing emails and never miss the small details.
  • Strong experience in planning, launching, testing, and optimizing campaigns across the customer lifecycle and within multiple channels such as email, in-app, mobile, push etc.
  • Data driven mindset, you think in terms of LTV, ROI and your impact on the bottom line of the business.
  • Strong track record of developing and maintaining highly collaborative cross-functional relationships and a demonstrated ability to manage cross-functional projects.

What’s on offer

  • A competitive salary 
  • Two offices - HQ and The Beach House 
  • Catered Lunch
  • Fresh Fruits
  • Barception 
  • An international, diverse, modern and creative environment 

What will you learn?

  • Always be up-to-date with the newest marketing strategies 
  • Be a part of an international team in a fast-paced, quickly evolving tech start-up environment 

Our recruitment process

  • Step 1: a first call with our Recruiter
  • Step 2: Cultural interview
  • Step 3: Case Study
  • Step 4: Team interview
  • Step 5: Interview with Hiring Manager / VP Customer Success

Don’t be shy! Just ask your recruiter!

Cecilia Bengtsson:

Key languages:
+34 931 222 232
Want to know more about Cecilia? Click here!

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