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Digital Strategist w/ Advanced level of English

Location:
Barcelona
Key languages:
Advanced level of English
Sector:
Marketing
Are you a Digital Marketing passionate with solid experience in the field? tThis is your opportunity to develop and drive best practices across content, promotion, destinations, and analytics to maximize program success! Hit reply!

Main Responsibilities

  • Establish the digital strategy for each industry IP supporting the end-to-end digital buyer’s journey aligning to each plan’s marketing objectives.
  • Destination Strategy – Recommend channels and integration of digital destinations such as content hubs, sap.com, campaign landing pages, blog/community platforms, etc. to ensure alignment with the audience preferences.
  • Innovation topics and best practices – Educate team and offer new concepts and tools for the IPs to leverage such as Web personalization and employee engagement.
  • Content – Guide the team to ensure content is aligned with Content Matters recommendations and is optimized for search and social engagement.
  • Promotion– Optimize the integrated digital mix that supports the buyer’s journey and the marketing objectives of the IP.
  • Digital Marketing – Drive optimization and ongoing evolution of digital channels such as social media, paid search, SEO, etc. Monitor trends and evaluate the potential of new digital channels and tools. Contribute expertise to paid and organic programs.
  • Strategy Refresh– Modify plan on a quarterly basis as a result of IP’s ongoing audience analysis
  • Provide ongoing consulting to optimize the digital experience through analytics.
  • Facilitate the timely delivery of Paid, Owned and Earned and Social listening reports, provide insights and make recommendations for optimization based on performance data.
  • Contribute to reports to deliver insights that guide content development, engagement practices, amplification efforts, business actions, audience trends, competitive information, and ongoing community management improvements.

Core Skills/experience

  • Bachelor’s degree or equivalent required
  • Minimum 5+ years of digital marketing experience
  • Experience with Omniture and/or Google Analytics
  • Passionate about digital, social and content marketing
  • Be curious and always eager to learn and share
  • Be collaborative and drive adoption of new ideas and best practices
  • Proven ability to develop insights and drive implementation of optimization recommendations
  • Have excellent verbal and written communication skills

What’s on offer

  • A competitive salary 
  • International, dynamic work environment with big offices
  • Permanent contract
  • Career development opportunities

What will you learn?

  • To apply strategic and analytical techniques, observing the market structure
  • Improve your Google Analytics/Omniture skills
  • Become part of the SAP team 

Our recruitment process

Step 1: Interview with our Recruiter to get to know you better and give you advice on the recruitment process
Step 2: Phone call with the hiring manager
Step 3: Interview with team manager

Don’t be shy! Just ask your recruiter!

Cecilia Bengtsson:

Key languages:
+34 931 222 232
Want to know more about Cecilia? Click here!

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