5 Reasons why Social Media Recruitment is worthwhile Social Media usage has increased exponentially during the last years, and they are not just affecting people's personal lives. Still, they are starting to play a crucial role in business nowadays. The daily impact and the ever-increasing presence of users on social platforms creates a new demand to seek candidates where they spend the most time: on social networks. So, what are the benefits of adding social media tools to your recruitment strategy? Here we share some of the significant advantages that we spotted in implementing a recruitment marketing plan. : 1.REACH PASSIVE CANDIDATES Talented professionals might not know your company or might not think to change their professional life. What about impacting them with targeted ads? They might start to consider a professional change when coming across an attractive job ad online. Social Media Recruitment directly lets you impact those candidates who may never have found you using the traditional recruitment methods.