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Product Marketing Specialist w/ Native level of Spanish

Key languages:

Native level of Spanish

Full proficiency in English


Wallapop is looking for a Product Marketing Specialist to develop and execute branding activities and product marketing strategies to increase product awareness and adoption.

This role will shape the product by understanding the market needs and demands and developing the most profitable plans to position and promote our products.

Main Responsibilities

  • Study company products and translate technical details into benefits for the user
  • Follow and analyze market trends to position products

  • Research competitors' strategies and work to differentiate. Position the product so that its differences and comparative benefits shine and inspire more merchants to come to us

  • Develop product marketing strategies (pricing, product positioning and messaging, go-to-market strategy, etc)

  • Work with various teams (Digital Marketing, CS, Design, etc.) to implement strategies

  • Conceptualize and craft compelling messages across marketing channels (landing pages, ad campaigns, social media)

  • Develop and implement strategies to drive awareness and demand (through partnerships, offline marketing, etc)

Core Skills/experience

  • Proven experience constructing marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
  • Experience coordinating and executing go-to-market programs

  • Experience with analytics tools: Google Analytics, Webtrends

  • Excellent communication skills, with an eye for quality and attention to detail

  • Excellent analytical and organizational skills

  • A native level of Spanish and a fluent level of English is required

What’s on offer

  • As an international team operating in 2 official working languages (English & Spanish), there is never a dull day in our team!
  • Brand-new, modern and inspirational office space with stunning views and a sunny terrace. All are built with sustainable and recyclable materials!
  • TOP hardware of your choice (latest Apple or Windows)
  • 26 holidays per year
  • Flexible working hours + intensive Fridays
  • Generous individual learning budget of 2k per year + our very own Wallalibrary
  • Group and individual English & Spanish lessons as part of our working day
  • Private Health Insurance with Cigna
  • Flexible remuneration to deduct from gross salary (kindergarten/food/transport check)

What will you learn?

  • You will work in a growing and developing environment
  • To develop out-of-the-box solutions and strengthen your multitasking skills 
  • Opportunity to grow professionally and career development
  • Have a better insight into a fast-growing company
  • Improve your resilience under pressure and ability to adapt quickly to unforeseen work demands

Our recruitment process

Step1: Interview with our Recruiter

Step 2: Interview with Wallapop's Hiring Team 

Step 3: Interview with Hiring Manager

Step 4: Interview with Talent Acquisition 

Don’t be shy! Just ask your recruiter!

Mariana Guzman Ayza

Key languages:
English - German - Spanish
Want to know more about Mariana? Click here!

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